A new project, MACCAWS, aimed at making a commercial case for adopting web standards has just launched. The aim is to provide a
Validation Kit that will enable web developers to convine their financial bosses that investing in a standards based website is the right decsision commercially. The project seems to be initially taking the path of producing a white paper to that lays out the commercial case for web standards, with an emphasis on ROI.
While thinking about the project I remembered a comment I made a short time ago in response to an article on the MCU,
Making web site accessibility a bottom line benefit is what will drive the accessible web into the mainstream. The MACCAWS project has reminded me of the statement I made and reaffirmed my commitment to doing my part to help make the web a more accessible place to be.